How much does a small business website cost in 2026?
What are the real price ranges?
Website pricing in the US falls into three lanes. The numbers below are consistent across industry surveys like Leadpages' 2026 pricing guide and Clutch survey data:
| Option | Upfront cost | Ongoing | Who does the work |
|---|---|---|---|
| DIY builder (Wix, Squarespace) | $0 | $10–$45/mo | You — design, copy, SEO, maintenance |
| Freelancer | $1,500–$8,000 | $50–$150/mo if maintained | One person, quality varies widely |
| Agency | $5,000–$30,000 | $100–$300/mo | A team, longer timelines (6–12 weeks) |
| OTEA Group | Quoted after a free call | Optional care plan | Done for you, live in 1–4 weeks |
The gap is real: agencies routinely charge $6,000+ for the same brochure-style site a small business actually needs. That surplus pays for account managers and office overhead — not for a better website.
What determines the price of a website?
Five factors move the number more than anything else:
- Number of pages and custom sections. A one-page site is days of work; a 10-page site with custom layouts is weeks.
- Copywriting. Many quotes assume you write your own text. Professional copy adds $500–$2,000 elsewhere; we include it.
- Features. Booking, payments, menus that change, galleries, bilingual versions — each adds build time.
- SEO setup. Technical SEO (speed, schema markup, sitemaps, Google indexing) is often sold as a $1,000+ add-on.
- Who owns what. Some builders and agencies lock you into their platform. If you leave, you lose the site.
What's included in a OTEA Group website?
Everything a small business site needs to sell, with no extra line items: custom design (not a template), copy written for you, English and Spanish versions, technical SEO, mobile optimization, contact and lead forms, Google Business integration and hosting setup. The optional monthly care plan covers hosting, security updates, content changes and support.
You own 100% of it — domain, code and accounts. That's rarer than it sounds: platform lock-in is one of the most common complaints small businesses have about website vendors.
The hidden costs nobody quotes
Whatever route you choose, budget for the recurring pieces. Industry data puts typical ongoing costs at $30–$200/month for hosting, $10–$50/month for security and backups, and $20–$200/month for plugins on WordPress-style builds. A $3,000 site can quietly become $5,000+ in year one. Flat-fee care plans exist to make that number predictable.
Frequently asked questions
How does OTEA Group price a website?
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After a free call. The price depends on the number of pages, products and integrations, and it is fixed in writing before we start. Every site is custom-designed, written for your business and delivered with technical SEO. You can see live examples on our work page.
Why do agencies charge $6,000+ for the same site?
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Agency pricing carries account managers, project managers and office overhead. For a small business site, most of that cost doesn't improve the final product.
Do I own the website?
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Yes, 100%. Domain, code, hosting and all accounts are yours. If you ever leave, everything goes with you.
How long does it take?
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Most sites are live in 1–4 weeks, counting from the day we have your content.
What does the monthly care plan cover?
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Hosting, security, monitoring, content updates and support. It's optional and priced in the same written proposal as the site.
Do you build bilingual (English/Spanish) sites?
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Yes, every OTEA Group site can ship in English and Spanish at no extra cost. Your customers pick the language.